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New Arrivals

Chicago Cap - washed black

NT$1,280

Chicago Cap - washed Ivory / Black

NT$1,280

Never Break T-shirt - washed black

NT$1,380

Never Break Hoodie - washed black

NT$2,980

Chicago Project - DR 三件套組

NT$5,000

NT$5,640

Chicago Project - DR 二件套組

NT$2,200

NT$2,660

Chicago Project - DR 雙色套組

NT$2,100

NT$2,560

CHICAGO PROJECT

The core philosophy revolves around the spirit of "Never Break," symbolizing Derrick Rose’s unbreakable will in the face of career-threatening injuries and life’s darkest moments.
The upper portion of the visual features the Chicago "L" train and streetball courts, pointing back to his roots—Englewood in Chicago’s South Side. Once one of the most turbulent neighborhoods in America, where violence and hardship were daily realities, it was within this very environment that he learned to compete, survive, and break through.
Amidst this raw and gritty urban texture, a rose quietly blooms. It is not merely a play on his name, but a symbol of resilience—the ability to flourish in the harshest adversity.
The composition seamlessly blends Chicago’s urban elements with street aesthetics, forging a powerful connection between his personal odyssey and the city's culture. At the base, the legendary broadcast call is immortalized:
“Too big, too strong, too fast. TOO GOOD!”